The Club Builder is a free design tool for the identity of your EA SPORTS FC 27 Clubs (formerly Pro Clubs) team: club name, crest, stadium and the colours of the home, away and third kits, previewed live as you change them. Nothing is stored on a server and no account is needed. When the result looks right, copy it, download it or share it with your teammates before you set it up in-game.
What you can design
The builder works through the same elements the game stores for a club. Under club identity you set the name. For the stadium you can type any name or pick one of the grounds real clubs use most. The crest picker offers the 24 crests that the most clubs actually use, most popular first, each with its own crest colour.
Kits are where most of the time goes. For each of the three kits you set the four colours EA stores per kit: body, sleeves, collar and cuffs, and shorts. The preview updates as you go, and the finished club can be copied, downloaded as an image or shared.
Club Builder or Virtual Pro builder?
They answer different questions. The Virtual Pro builder on the Build page shapes a single player: archetype, attributes, height, weight and PlayStyles. The Club Builder shapes the team those players belong to: its name, look and kits. Most clubs will use both, one per captain and one per member.
What changes for clubs in FC 27: Reputation and Facilities
In FC 26 a club was a name, a crest and a division. In FC 27 a club is an economy. Club Reputation is organised in tiers and levels with its own rewards path, it acts as a multiplier on club match awards, and the matchmaking layer can reject clubs with poor reputation. Facilities gain buy, sell and downgrade next to upgrade, are split into player and AI facilities, and get Facility Cards whose effect is tied to an area of the pitch. Fans are treated as a spendable currency alongside club coins.
The Club Builder covers identity only; it does not model reputation or facilities. The Club progression guide explains those systems and what is confirmed from the game files.